Course curriculum

    1. Brand Energy Blueprint Intro

    1. Define Your Niche & Your Authority Factor

    2. Define Your Avatar Part 1

    3. Define Your Avatar Part 2

    4. Avatar Story Refinement

    5. Avatar Continuum

    1. Brand Framework Overview

    2. Define your Mission Statement

    3. Define your Vision Statement

    4. Define Your Brand Core Values

    5. Brand Positioning Statement

    6. One Liner Statement

    7. Brand Tagline

    8. Brand Identity

    9. Crafting a brand promise you can stand behind

    10. Brand-isms and Brand Words

    11. Your Brand Experience

    12. The Visuals

    13. Brand Guide Canva Templates

    14. BONUS: Using brand images with Jo and Lyndon

    1. Kristina - Orchid and Ash

    2. Brandie - Purpose-Driven Business Coach

    3. Kate - Interior Styling and Home Staging

    1. Copywriting that converts

    2. Personal story vs. brand story

    3. Personal story vs. brand story

    4. Six essential steps of storytelling

    5. 7 Types of Brand Story

    1. Brand Energy Blueprint Closing

About this course

  • $497.00
  • 29 lessons
  • 6 hours of video content

Discover your potential, starting today